Adult Time announced today that the streaming giant will pay tribute to ‘International Transgender Day of Visibility” by launching a company-wide initiative to officially dismantle all transphobic terminologies and connotations from its platform as of March 31, 2020.
Adult Time’s “Trans Inclusivity” initiative is part of a larger effort by Gamma Entertainment to remove all outdated and derogatory language across its entire portfolio, which includes revising and renaming archived titles, movie posters, and scene descriptions. The company also pledges to champion this shift throughout their entire organization, with various initiatives planned for Gamma's employees. “Adult Time is committed to offering ethical content which represents the rich diversity of human sexuality and gender identity,” said the company’s Chief Creative Officer, Bree Mills. “Our vision is to be inclusive to all the performers we work with and that starts by offering a safe space within our platform and the vocabulary we promote. We hope our influence, alongside other adult companies, will support the larger shift in our social climate.” Over the last few years, there have been many political and ethical advancements, including increased visibility into trans rights and a wider acceptance of different genders and sexuality. This inspired Adult Time to launch its first original trans series last year, Transfixed, aimed at showcasing trans and cis women having lesbian sex and using only modern and inclusive terms.
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TRANSGENDERThe most sexy and talented Transgender Performers from around the World Archives
May 2021
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